Donnerstag, 16.07.2020 14:40 Uhr

EU to fill gap by legacy media with €2.5m online project

Verantwortlicher Autor: Jochen Raffelberg Brussels, 26.05.2020, 13:23 Uhr
Presse-Ressort von: Jochen Raffelberg Bericht 6037x gelesen

Brussels [ENA] The European Union has invited media and nonprofit organizations including youth associations to apply for a EUR2.5m pilot program that aims to increase online current affairs information for young Europeans. The EU Commission expects daily, thought-provoking multilingual content produced thru innovative cross-border editorial processes and distributed via own channels, partner websites, blogs and social networks.

Candidates can submit applications by 22 July for the pilot project "A European public sphere: a new online media offer for young Europeans." Proposals must include at least five media organizations from at least five EU member states. Funds can be used for management, journalistic production, organization of youth events, creation and maintenance of websites and platforms, online advertisement and more, helping young Europeans exchange views and discover ways to get involved in pan-European projects. Plans should identify target audiences and multipliers for each language version with content in “engaging formats and through multiple viewpoints.” The yearlong or so project will start next January. Up to two proposals will be considered.

The Commission aims to closing the gap in communicating cross-border topics to young Europeans, partially because of the lack of a truly transnational media public sphere. While youth consumed information foremost online, using sources such as social media and content-sharing platforms, legacy media was struggling to capture their attention, it said in the call for proposals. Only 38% of people felt well-informed about EU affairs. When asked in a survey how they looked for EU information, youth (up to 34) mentioned non-institutional websites (online newspapers, news magazines, etc.) as often as TV (both 36%), followed by institutional websites (25%), discussions with friends (23%), social networks (23%), print (16%) and radio (16%).

Although the pilot suggested “curated online spaces” for reporting and analyzing topics discussed at EU level in an open and constructive debate, “editorial independence will be guaranteed by a charter of independence” that would be part of the agreement with the awarded applicants. Applicants should propose a professional and multicultural editorial team, and demonstrate how the central editorial workflow takes into account the diversity of society. Content creation should focus on informative content linking topics of current interest to youngsters to the institutional decisions that affect them. The production process should provide for a diversity of views, on matters of relevance and importance across Europe.

To achieve cost-efficiency the Commission advises that proposals should avoid the creation of new structures where existing ones could be used. Though exclusively applications from legal entities established in the EU were eligible, the UK and persons or entities established in the UK continued to be eligible to receive Union funds under actions carried out in direct, indirect or shared management that implement Union program and activities committed under the relevant proviso until the closure of those Union program and activities.

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